Publisher FAQWho is Co-Reg Lead?Co-Reg Lead is a subsidiary of Submission Technology. Submission Technology have over six years experience in performance marketing and are one of the UK’s leading affiliates publishing amongst others, the GreasyPalm cashback website.Submission Technology also operates the afform affiliate network. Why should I add a co-registration path to my site?Revenue!A co-reg path really is designed to serve the publisher with one purpose – extra revenue. Without redirecting your site visitor from your site. How easy is it to integrate a Co-Reg Lead path into my site?We have made it very simple.A quick cut and paste of some javascript onto your site gives you full control of the ad serving via your publisher interface. Why should I use Co-Reg Lead as my co-registration solution?Co-Reg Lead takes away the pain of trying to manage co-registration independently. The network solution provides a pool of ready made exclusive campaigns.Our ad serving technology automates campaign optimisation, campaign caps, campaign expiry and replacement. Plus the one-time integration into the network means you no longer have to waste hours integrating multiple co-reg campaigns and of course we provide one central payment source. How much will I earn?That depends on your volume and responsiveness of traffic.You can be assured that our ad serving technology will be serving the most appropriate (and profitable ads) for your site and that our advertiser hierarchy encourages competitive rates and constantly improving campaign creative. Can I incentivise my traffic?No, under no circumstances may you incentivise a registration in any form whether this be with cash, points or competition entry inducements.Can I pre-check the opt-in offers?No, all campaigns require explicit opt in from a consumer and offers are not and cannot be ‘pre-checked’.What reporting to you provide?You will have access to real time performance reports.Do your advertisers provide real-time confirmation of lead acceptance?Each advertiser has a different criteria and method of integration. Generally advertisers provide a real time response code to tentatively accept a delivered record. However, advertisers have the right to cancel leads within 30 days where the lead is invalid.What constitutes an invalid lead?Leads with bad data i.e. enquiries from Mickey Mouse in Disneyland will be rejected.In addition some advertisers have an agreed filter criteria which needs to be met for a valid lead. For example a phone number might be required and in this case any leads with numbers that prove unobtainable will be reversed. How do you keep advertisers honest and prevent unfair lead reversals?The lead reversal rate is monitored internally. Bear in mind that the holding company of Co-Reg Lead are also a major Co-Reg Lead publisher so it’s in our interests to manage reversals carefully.Don’t forget, our advertiser hierarchy system works to drive improved performance. Campaigns with a high level of reversals will have their delivery weighting dynamically downgraded. What is the advertiser hierarchy system?Our ad server controls which adverts are displayed.The system gives priority to adverts yielding maximum revenue, this considers:
When do I get paid?Publisher payments are processed month end, 30 days in arrears.Please note payments to publishers are only remitted once advertisers have paid Co-Reg Lead for their campaign. How do I get paid?Via BACS (overseas publishers will receive either a wire transfer or cheque).Do you provide self billing for VAT registered publishers?Yes, our network agreement allows for self billing and on the provision that you declare to us your VAT status and input your VAT number within your publisher profile we will automate the creation of self billing invoices for you.How do I get started?Complete the publisher agreement and application form found here. |
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